ACO Scincare

A pitch for a new visual concept and tone of voice for the ACO skincare summer campaign

ACO Scincare

Strategy & Design
Overview
A new visual concept was developed for ACO Skincare's summer campaign, with distinct displays for their best-selling products, sunscreens and skin moisturizers. I designed an eye-catching setup that highlights the products as true heroes, using color and background tone shifts to emphasize their differences. with a new tone of voice the bestsellers are grouped under the themes: "ALLSTARS" for general top-sellers, "SUN SETS" for sunscreens, and "KEEP CALM" for skincare products.

Strategy

Design

Concept