About
Raised in Stockholm, Sweden, I bring a scandinavian perspective to design. Inspired by the intersection of art, AI (as you can see below), technology, travel and the great outdoors, I craft experiences that captivate and inspire. With a passion for design and a heart for innovation, I collaborate with forward-thinking brands to bring bold visions to life.

YES! its an AI PHOTOSHOOT IN MIDJOURNEY
Services
01
Brand Identity
Developing comprehensive visual brand systems, including logos, typography, color palettes, tone of voice and imagery guidelines.
02
Design
Design for branding, advertising, and editorial clients, ensuring cohesive visual design.
03
Creative Concepting
Guiding visual storytelling through photography, illustration, technology and design, ensuring cohesive and captivating experiences.
04
Brand Strategy
Define purpose, positioning, and unique value proposition to establish a strong, authentic, and differentiated brand foundation, driving clarity, focus, and resonance.

HIKING IRL ABISKO 68°20′58″N 18°49′53″E

Surfing IRL Peniche 339°21′24″N, 9°22′53″W
WORKEXPERIENCE
2016-2025
Head of concept, Art & Creative director, Head of Marketing
BrandFactory, Stockholm
2008-2016
Head of Agency, Art & Creative Director
Ineko AB, Stockholm
2003-2008
Art & Creative Director
Fungera Kommunikation AB, Stockholm
1998-2003
CEO & Art Director
Fingo Design AB