Melodifestivalen

For 11 years in a row I have developed the Melodifestivalen graphic profile, concept and campaign. Last year I worked hard to create the live feeling in the communication through, among other things, smoke and light, to give an image of what it is like to be there on site. This year I thought a lot about what the target group actually relates to when they think about the Melodifestivalen experience. It should symbolize glitter and glamour and at the same time a sea of ​​people in the arena.